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Company Town | Video View

May 07, 1997

This chart tracks video sales--alternating weekly between an overall view of the market and profiles of individual segments. Sales data include mass merchandisers and retailers but not most discount outlets.

Theatrical: 77%

Children's: 13%

Exercise: 4%

Television: 3%

Other: 2%

Sports: 1%

Exercise Video Vendors

Year-to-date share of video sales market through April 27 and current top-selling exercise videos:


Company Share Current best-selling video PPI Entertainment 22.83% Denise Austin Hit the Spot Gold: Fat Burning Blast Warner Home Video* 22.31 Kathy Smith Functionally Fit: Peak Fat Burning BMG Video 11.73 The Firm Cross Trainers: Firm Cardio Anchor Bay 10.87 Crunch: Fat Blaster Plus PolyGram Home Video 7.95 Dance Step Reebok Goodtimes Home Video 4.48 Richard Simmons: Sweatin' to the Oldies Volume 2 Sony/Sony Wonder 4.05 The Grind Workout: Hip Hop Aerobics Live Home Entertainment 3.23 Paula Abdul's Get Up and Dance Healing Arts 2.49 Yoga: Practice for Beginners Fox 1.96 Claudia Schiffer: Perfectly Fit Abs


Market Leaders This Week

All video categories, in percent of overall market share:

Disney: 29.46%

Warner Home Video*: 19.21%

Fox: 8.89%

Universal Home Video: 7.02%

Paramount Home Video: 6.69%

Columbia: 5.90%

* Includes MGM, HBO, Turner, New Line and Warner Vision

Source: VideoScan

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