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Company Town | Video View

May 14, 1997

This chart tracks video sales market--alternating weekly between an overall view of the market and profiles of individual segments. Sales data include mass merchandisers and retailers but not most discount outlets.

Video View:

Theatrical: 77%

Children's: 12%

Exercise: 4%

Television: 4%

Other: 2%

Sports: 1%

Theatrical Video Vendors

Year to date share of video sales market through May 4 and current top-selling theatrical video:

*--*

Current best-selling Company Share video Disney 26.67% 101 Dalmations Warner Home Video* 24.03 Space Jam Fox 10.86 Independence Day Columbia 10.28 Fly Away Home Paramount Home Video 9.84 Harriet the Spy Universal Home Video 8.93 Dragonheart Anchor Bay 1.83 Dragon & the Cobra PolyGram Home Video 1.08 Fargo Republic Home Ent. 0.97 Highlander (Director's Cut) Live Home Entertain. 0.89 Dirty Dancing

*--*

Market Leaders This Week

All video categories, in percent of overall market share:

Disney: 26.44%

Warner Home Video*: 20.28%

Fox: 8.90%

Universal Home Video: 6.93%

Paramount Home Video: 6.64%

Columbia: 6.33%

Source: VideoScan

*Includes MGM, HBO, Turner, New Line and Warner Vision

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