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Company Town | Video View

May 14, 1997

This chart tracks video sales market--alternating weekly between an overall view of the market and profiles of individual segments. Sales data include mass merchandisers and retailers but not most discount outlets.

Video View:

Theatrical: 77%

Children's: 12%

Exercise: 4%

Television: 4%

Other: 2%

Sports: 1%

Theatrical Video Vendors

Year to date share of video sales market through May 4 and current top-selling theatrical video:


Current best-selling Company Share video Disney 26.67% 101 Dalmations Warner Home Video* 24.03 Space Jam Fox 10.86 Independence Day Columbia 10.28 Fly Away Home Paramount Home Video 9.84 Harriet the Spy Universal Home Video 8.93 Dragonheart Anchor Bay 1.83 Dragon & the Cobra PolyGram Home Video 1.08 Fargo Republic Home Ent. 0.97 Highlander (Director's Cut) Live Home Entertain. 0.89 Dirty Dancing


Market Leaders This Week

All video categories, in percent of overall market share:

Disney: 26.44%

Warner Home Video*: 20.28%

Fox: 8.90%

Universal Home Video: 6.93%

Paramount Home Video: 6.64%

Columbia: 6.33%

Source: VideoScan

*Includes MGM, HBO, Turner, New Line and Warner Vision

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