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New Line Hires Paramount Marketer

May 21, 1997

Marketing and publicity veteran Cheryl Boone Isaacs on Tuesday was named president of theatrical marketing at New Line Cinema.

Isaacs, one of the highest-ranking African American women in Hollywood, leaves Paramount Pictures, where she has spent the last 12 years, most recently as executive vice president for worldwide publicity.

Publicity campaigns she helped design at Paramount included those for the Oscar-winning films "Forrest Gump" and "Braveheart."

At New Line, which is owned by Time Warner Inc., Isaacs will oversee such areas as publicity, advertising, promotions, marketing research and product placements.

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