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Stamp of Approval

May 22, 1997

"What's Up, Doc?"--First it was Elvis. And then it was Marilyn. And now, it's a hare-brained idea.

Bugs Bunny is the latest American icon to get his very own postal stamp.

The U.S. Postal Service will officially dedicate its new Bugs Bunny stamp at 10 a.m. today in a ceremony on the Warner Bros. lot in Burbank. Postal Service officials are hoping America's favorite "Wascally Wabbit" will reinvigorate the hobby of stamp collecting among today's youth. Bugs Bunny is the first animated character to appear on a U.S. postage stamp.

Bugs made his film debut in the 1940 short, "A Wild Hare." Countless moviegoers have since been charmed by the irreverent cottontail with a Brooklyn accent. His signature line--"Eh, what's up, Doc?"-- has become part of the vernacular.

First-day sales of the stamp and a pictorial cancellation will be available exclusively at the Warner Bros. Tour Office on the lot and at the Burbank Post Office. Stamps will be available in post offices nationwide starting Friday.

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