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Company Town | Video View

May 28, 1997

This chart tracks video sales--alternating weekly among an overall view of the market and profiles of individual segments. Sales data include mass merchandisers and retailers but not most discount outlets.

Theatrical: 78%

Children's: 12%

Exercise: 4%

Television: 3%

Sports: 1%

Other: 2%

Sports Video Vendors

Year-to-date share of video sales market through May 18 and current top-selling sports videos:


Company Share Current best-selling video Fox 31.41% NBA Courtside Comedy PolyGram Home Video 13.42 NFL Super Bowl I Warner Home Video* 12.29 WCW Hog Wild 1996 Orion Home Entertainment 6.26 '96 World Series Paramount Home Video** 4.53 Leslie Nielsen: Bad Golf Made Easy Quality Home Entertainment 3.91 Hockey All-Time All-Stars Simitar 3.81 Hockey Video 3-Pack PPI Entertainment 3.52 101 Sports Bloopers Anchor Bay 2.28 Kickboxing World Championship Cabin Fever 2.08 Harley Davidson: American Motorcycles


Market Leaders May 12-18

Top video vendors, in percentage of sales in all categories:

Warner Home Video*: 21.02%

Disney: 17.10%

Universal Home Video: 9.80%

Fox: 9.03%

Paramount Home Video**: 8.57%

Columbia: 7.46%

* Includes MGM, HBO, Turner, New Line and Warner Vision

** Includes ESPN and ABC

Source: VideoScan

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