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HEARD ON THE BEAT / Tourism

Tourism Ideas Sprout at First Conference

May 30, 1997|Marla Dickerson | Marla Dickerson covers tourism for The Times. She can be reached at (714) 966-5670 and at marla.dickerson@latimes.com

O'Connell unveiled plans for the new tourist shuttle at the first Orange County Tourism Council Conference, which drew about 180 area tourism professionals for a half-day session at the Hyatt Regency Irvine.

Among the featured speakers was Disneyland Resort President Paul Pressler, who tossed out a few ideas on how to make Orange County more visitor friendly while reinforcing its image with tourists.

Among his suggestions:

* Establish an easy-to-remember 800-number--"something like 1-800-ORANGE-1"--where potential visitors could call for trip planning.

* Link Orange County cultural and historical attractions "with the largest [painted] orange line in America," similar to the bright pavement guides found in cities such as Boston and San Francisco. "It's a dumb idea," Pressler said. "But it's the kind of thing that gets talked about."

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