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Spotlight: Ben & Jerry's to Redesign Product Packaging

June 06, 1997

Ben & Jerry's Homemade Inc., the quirky Burlington, Vt.-based ice cream maker, said it will redesign the packaging of its ice cream, frozen yogurt and sorbet product line. And it has chosen San Francisco-based design firm Primo Angeli Inc. to handle the task, said Chief Executive Perry Odak, who was named in January to develop new marketing strategies for the company, which has seen its market share and stock price flag. The new packaging is scheduled to be in stores by 1998.

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