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TV Ratings Report

June 13, 1997

Networks sell advertising time based principally on their performance among key demographic groups, which vary based on the time of day. Ratings performance in these categories gives a rough indication of network revenues in that period of day, though profitability can fluctuate based on programming costs and other factors.

Prime Time

Ratings for adults 18-49

NBC

Last week: 6.6

Season to date: 6.7

*

ABC

Last week: 3.6

Season to date: 5.3

*

Fox

Last week: 3.4

Season to date: 5.3

*

CBS

Last week: 3.1

Season to date: 4.3

*

UPN

Last week: 1.6

Season to date: 1.9

*

WB

Last week: 1.1

Season to date: 1.3

EARLY MORNING

Ratings for adults 25-54

*--*

Network This week Season to date NBC (Today) 2.3 2.6 ABC (Good Morning) 1.8 1.9 CBS (This Morning) 1.0 1.0

*--*

Size of group: 114,810,000

DAYTIME

Ratings for women 18-49

*--*

Network This week Season to date ABC 2.7 2.9 CBS 2.4 2.6 NBC 2.3 2.4

*--*

Size of group: 62,370,000

LATE NIGHT

Ratings for adults 18-49

*--*

Network This week Season to date NBC (Leno) 2.4 2.7 CBS (Letterman) 2.2 2.1 ABC (Nightline / 1.5 1.6 Politically Incorrect)

*--*

Size of group: 123,150,000

SATURDAY MORNING

*--*

Network This week Season to date Fox 3.7 4.9 ABC 2.6 2.7 WB 1.6 1.7 CBS 0.9 1.4

*--*

Size of group: 38,890,000

Note: Each rating point equals 1% of group

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