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Spotlight: State Opens Probe of Anheuser-Busch Promotion

June 17, 1997

The Department of Alcoholic Beverage Control confirmed trade reports that it is investigating Anheuser-Busch's "Buy the Beer, Get the Gear" promotion for Budweiser. An ABC spokesman said state law bans giveaways that are tied to alcohol sales. The Anheuser-Busch promotion allows Bud purchasers to earn points that can be redeemed for such merchandise as coasters. In a statement, St. Louis-based Anheuser-Busch said it is working with the ABC "regarding their concerns."

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