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Company Town | Video View

June 18, 1997

This chart tracks video sales--alternating weekly among an overall view of the market and profiles of individual segments. Sales data include mass merchandisers and retailers but not most discount outlets.

Theatrical: 78%

Children's: 12%

Exercise: 4%

Television: 3%

Sports: 1%

Other: 2%

Children's Video Vendors

Year-to-date share of video sales market through June 8 and current top-selling children's videos:


Company Share Current best-selling video Disney 24.71% Honey, We Shrunk Ourselves Warner Home Video* 15.02 Mary-Kate & Ashley: Hawaiian Beach Party Lyon's Group 13.69 Barney: Musical Scrapbook Sony/Sony Wonder 12.40 Arthur's Pet Business Universal Home Video 9.97 Land Before Time Sing-a-Long Paramount Home Video** 5.39 Charlotte's Web Anchor Bay 4.01 Thomas Tank: Sing-a-Long Fox 3.41 Wallace & Gromit: 3-Pack PolyGram Home Video 2.92 Richard Scarry's Best Birthday Party Ever Live Home Entertainment 2.31 Tales of Beatrix Potter


Market Leaders June 2-8

Top video vendors, in percentage of sales in all categories:

Warner Home Video*: 19.82%

Columbia: 17.47%

Disney: 14.07%

Universal Home Video: 11.58%

Fox: 7.96%

Paramount Home Video**: 7.03%

* Includes MGM, HBO, Turner, New Line and Warner Vision

** Includes ESPN and ABC

Source: VideoScan

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