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Company Town | Video View

June 25, 1997

This chart tracks video sales--alternating weekly among an overall view of the market and profiles of individual segments. Sales data include mass merchandisers and retailers but not most discount outlets.

Theatrical: 79%

Children's: 12%

Exercise: 3%

Television: 3%

Sports: 1%

Other: 2%

Exercise Video Vendors

Year-to-date share of video sales market through June 15 and current top-selling exercise videos:

*--*

Company Share Current best-selling video Warner Home Video* 22.67% Kathy Smith Functionally Fit: Peak Fat Burning PPI Entertainment 22.47 Denise Austin Hit the Spot Gold: Fat Burning Blast BMG Video 12.48 The Firm: Firm Strength Anchor Bay 10.71 Crunch: Fat Blaster Plus PolyGram Home Video 7.79 Dance Step Reebok Goodtimes Home Video 4.49 Cindy Crawford: Shape Your Body Workout Sony/Sony Wonder 3.78 The Grind Workout: Hip Hop Aerobics Live Home Entertainment 2.98 Paula Abdul's Get Up and Dance Healing Arts 2.63 Yoga: Practice for Beginners Fox 1.94 Claudia Schiffer: Perfectly Fit Legs

*--*

Market Leaders June 9-15

Top video vendors, in percentage of sales in all categories:

Warner Home Video*: 20.77%

Disney: 13.33%

Columbia: 12.69%

Universal Home Video: 9.68%

Paramount Home Video**: 9.58%

Fox: 8.64%

* Includes MGM, HBO, Turner, New Line and Warner Vision

** Includes ESPN and ABC

Source: VideoScan

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