Since its debut last March, Mode magazine, offering fashion and beauty for plus-size women, has gotten--forgive the pun--bigger.
Its starting circulation of 250,000 is up to 360,000 now, and its quarterly status will change to 10 issues a year beginning next March, a year ahead of schedule.
Publication directors Nancy Nadler LeWinter and Julie Lewit-Nirenberg couldn't be happier with the publication's progress and feedback from readers.
"What surprised Nancy and I," said Lewit-Nirenberg, the former publisher of New York Woman, Mirabella and Mademoiselle, "is the kind of passion women are responding with, along the lines of, 'You've changed my life,' which is something we don't expect a magazine to do."
The two brainstormed the concept after seeing statistics showing that despite the country's never-ending diet obsessions, people were getting larger. The time seemed right to do a slick women's fashion magazine: Designers such as Liz Claiborne, David Dart, Dana Buchman, Ellen Tracy and Emanuel Ungaro were filling a growing demand for chic clothes in size 14 and beyond, and department stores were no longer relegating these collections to the basement. They also were aware of a brewing backlash against magazines featuring waif-like, teenage models.