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Reading Between the Blurred Lines

September 04, 1997

Wendy's International ran 100 commercials in all sports programming on cable and broadcast network television during the week of Aug. 11 to Aug. 17, delivering a total of 139.5 rating points--making it the most-watched sports advertiser. Each rating point represents 970,000 homes. Here is a look at leading sports advertisers for that week:

Brand Household Ratings Total Commercials

1. Wendy's International 139.5 100

2. Nike footwear 110 152

3. United Artist's "Hoodlum" 108.1 31

4. Coors Light Beer 101.8 52

5. Oldsmobile Intrigue 95 32

6. Oldsmobile Aurora 91.9 34

7. Discover Card 86.8 73

8. Miller Lite Beer 82.7 66

9. New Line Cinema's "Money Talks" 78 52

10. Pearle Vision Optical Centers 75.4 47

Sources: Nielsen Media Research, Monitor-Plus service

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