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TECHNOLOGY | BRIEFLY

New IBM Products Target Entrepreneurs

September 08, 1997|Times Staff and Wire Reports

IBM Corp. will launch a new line of products targeting the Net-naive small guy at the Internet Commerce Expo opening at the Los Angeles Convention Center today. The line's first product, Net.Commerce START, is a small-business version of an electronic commerce system that Armonk, N.Y.-based IBM developed for major clients such as catalog pioneer L.L. Bean. The package is priced less than $5,000 and includes a Store Creation Wizard that will guide the technically unsophisticated through the process of setting up an electronic catalog complete with electronic payment systems and forms to arrange shipments.

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