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ROUNDUP / BARBARA MURPHY

Kinko's Ads Zoom In on High-Tech Services

September 09, 1997|BARBARA MURPHY

Ventura-based Kinko's has launched a 12-month advertising campaign that focuses on persuading customers that they can trust Kinko's with their most prized efforts.

The campaign, an evolution of the "new way to office" ads introduced in 1996, are designed to increase usage of Kinko's products and services.

"Kinko's offers a large variety of products and services--more than many of our customers realize," said Karen Sophiea, Kinko's vice president of marketing. "By solidifying our marketing efforts we position Kinko's as a technological leader capable of meeting all of our customers' business and technology services needs."

The new TV ad campaign, which debuts this week, features knowledgeable and technologically savvy staff who can assist customers with their business needs. For the launch, the focus will be on Kinko's services that help customers create and deliver outstanding presentations.

The campaign was developed by Chicago-based Hal Riney & Partners Heartland, a national advertising agency.

Founded in 1970 with one store, Kinko's has evolved into one of the world's largest chains of business service stores. The company currently operates more than 830 locations in the United States and has 32 branches in Canada, Japan, South Korea, the Netherlands and Australia.

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