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Video View

September 10, 1997

This chart tracks video sales--rotating weekly among an overall view of the market and profiles of individual segments. Sales data include mass merchandisers and retailers but not most discount outlets.

Total weekly sales, in millions of units: Aug. 31: 4.7

Overall Top 10 Companies

Year-to-date share of video sales market through Aug. 31 and current top-selling video for each company:

Company: Disney

Market share: 19.93%

Current bestseller: Pooh's Grand Adventure


Company: Warner Home Video*

Market share: 19.84%

Current bestseller: Cats Don't Dance


Company: Fox

Market share: 9.95%

Current bestseller: Star Wars Trilogy Special Edition


Company: Columbia

Market share: 8.71%

Current bestseller: Annie


Company: Paramount Home Video

Market share: 8.54%

Current bestseller: First Wives Club


Company: Universal Home Video

Market share: 8.29%

Current bestseller: Happy Gilmore


Company: Anchor Bay

Market share: 2.91%

Current bestseller: Thomas the Tank Meets the Queen


Company: Sony/Sony Wonder

Market share: 2.50%

Current bestseller: Arthur's Baby


Company: PolyGram Home Video

Market share: 2.35%

Current bestseller: Lord of the Dance


Company: Live Home Entertainment**

Market share: 2.30%

Current bestseller: Dirty Dancing

* Includes MGM, HBO, Turner, New Line and WarnerVision

** Market share ranking adjusted as of this week to list Live Home Entertainment separately from Warner Home Video.

Source: VideoScan

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