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Video View

September 17, 1997

This chart tracks video sales--alternating weekly among an overall view of the market and profiles of individual segments. Sales data include mass merchandisers and retailers but not most discount outlets.

Theatrical: 77%

Children's: 13%

Television: 4%

Exercise: 3%

Other: 2%

Sports: 1%

Sports Video Vendors

Year-to-date share of the sports video sales market through Sept. 7 and current top-selling sports videos:

Company: Fox

Share: 26.61%

Current best-selling video: NHL '97 Stanley Cup


Company: PolyGram Home Video

Share: 22.09%

Current best-selling video: History of the Green Bay Packers


Company: Warner Home Video*

Share: 9.60%

Current best-selling video: Highlights of the '97 Masters


Company: Orion Home Entertainment

Share: 5.96%

Current best-selling video: 20 Years of Baseball, Vol. II


Company: Simitar

Share: 5.79%

Current best-selling video: Awesome Monster Trucks


Company: Good TImes Home Video

Share: 4.31%

Current best-selling video: WWF World Tour


Company: Madacy

Share: 3.78%

Current best-selling video: Sports Bloopers 7-Pack


Company: Prism

Share: 3.61%

Current best-selling video: Hockey: All-Time All-Stars


Company: Paramount Home Video**

Share: 2.76%

Current best-selling video: 101 Greatest Goals


Company: PPI Entertainment

Share: 2.19%

Current best-selling video: 101 Sports Bloopers

Market Leaders Sept. 1-7

Top video vendors, in percentage of sales in all categories:

Fox: 18.71%

Warner Home Video*: 18.61%

Disney: 16.28%

Paramount Home Video**: 9.49%

Universal Home Video: 7.28%

Columbia: 5.89%

* Includes MGM, HBO, Turner, New Line and Warner Vision

** Includes ESPN and ABC

Source: VideoScan

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