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Marketing Briefs

Consumers Like Their Ads in Great Outdoors

September 18, 1997|(Denise Gellene)

A recent survey from New York advertising agency BBDO Worldwide, a unit of Omnicom Group Inc., shows consumers like outdoor advertising, such as billboards, signs on buses, trains and phone booths and so on. The agency said that 75% of consumers responding to the online survey said they didn't mind, or even liked, outdoor ads. When asked what form of outdoor advertising they liked best, billboards received the most responses (18%). When asked which type of outdoor ads they liked least, billboards received the most responses (24%). Go figure.

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