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HEARD ON THE BEAT / CORPORATE

American Suzuki Drops Rogers & Associates

September 23, 1997|John O'Dell | John O'Dell covers major Orange County corporations and manufacturing for The Times. He can be reached at (714) 966-5831 and at john.odell@latimes.com

Brea-based American Suzuki Motor Corp.'s automotive division has severed ties with its longtime public relations firm, Rogers & Associates.

In a joint announcement, the two companies said their 12-year relationship has ended because Suzuki has decided to handle all of its public relations work internally.

American Suzuki is the U.S. import and distribution arm for Suzuki cars, motorcycles, watercraft and other products.

Rogers & Associates, headquartered in Los Angeles, is a major West Coast firm that has represented Suzuki since it set up shop in the United States in 1985.

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