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News Corp. Puts Marketing Units in 1 Basket

September 25, 1997|Bloomberg News

News Corp. has created a division to house its U.S. marketing operations. News America Marketing, will house News America FSI, which produces more than 60 million Sunday newspaper inserts, and Actmedia Inc., which provides in-store promotions for about 40,000 supermarkets. The new division will also absorb Dimac Marketing Corp., a direct-marketing company, and News America New Media, a telephone-based marketing business. News Corp.'s media stable includes the New York Post, TV Guide, Fox TV, Fox Sports and the Fox News Channel.

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