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Mercedes Parks Truck-Bashing Ad for Tuneup

September 25, 1997|Associated Press

Mercedes-Benz, which delayed the start of its new advertising campaign after Princess Diana died in an automobile crash, subsequently pulled an ad for its new sport-utility vehicle after fielding complaints from a sister company. Freightliner Corp. was put off by a reference to "mean old truckers" in the ad, which shows a sport-utility safely passing a truck. The ad features an infant in the back seat who appears to be singing in a baritone voice about "some mean old truckers out hogging the street." A Freightliner spokesman said Mercedes-Benz agreed to "stop running it as is and revise it so that it would not offend anyone."

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