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Advertising & Marketing

Ad Ratings

April 02, 1998

Saturn ran more commercials on prime-time television in Los Angeles during the week of March 9-15 than any other advertiser:

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Brand/product Household rating* Ads shown Saturn autos 406.2 60 McDonald's restaurants 307.3 47 Burger King restaurants 268.1 35 Mazda Miata autos 240.8 26 Blockbuster Video stores 234.1 51 Domino's Pizza restaurants 208.3 39 Visa credit card services 203.0 25 Revlon Colorstay makeup 197.7 22 Calif. Dept. of Health Services 188.5 33 L.A. Cellular phone services 186.9 28

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*Each rating point represents 50,092 TV homes.

Source: Nielsen Media Research Monitor-Plus service

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