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Bozell Worldwide Gets Little Caesars Account

April 02, 1998|Times staff and wire reports

Little Caesars said it has awarded its advertising account to the Detroit office of Bozell Worldwide. The announcement came after an extensive account review that also included Grey Advertising and McCann-Erikson. "We are very impressed with the creative and strategic thinking that went into Bozell's presentation," said Denise Ilitch Lites, marketing chief at the Detroit-based pizza chain. In February, the company's previous ad agency, Cliff Freeman & Partners, withdrew from the running after the private pizza chain initiated the review. The New York-based ad agency had created the much-celebrated "Pizza! Pizza!" campaign that elevated Little Caesars into one of the nation's leading pizza brands, behind Pizza Hut and Dominos. Cliff Freeman & Partners resigned the account as Little Caesars battles flat sales, increased competition and a shrinking ad budget.

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