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Spotlight: Apple Business Consortium Changes Name, Focus

April 07, 1998

The Apple Business Consortium has changed its name to the Technology Business Alliance to reflect a new focus on all types of computers and software, not just Apple Computer products. TBA will remain an independent, nonprofit alliance for software and hardware developers and manufacturers, resellers, consultants and end users. "Our new name and company charter allows us to attract a broader membership of businesses and technologies," said Chairman Chuck Gronsbell.

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