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Ad Ratings

April 09, 1998

Garnier Belle Color hair color posted the highest rating during daytime network TV for the week ended March 22:

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Brand/product Household rating* Ads shown Garnier Belle color hair color 133.1 29 L'Oreal Plenitude moisturizer 130.4 29 Ferngully 2: Magical Rescue video 102.0 30 Lysol toilet bowl cleaner 102.0 23 J&J Reach toothbrush 99.5 23 Hallmark greeting cards 99.0 26 Ocean Spray fruit drinks 97.4 22 Sears department store 92.3 23 Payless ShoeSource stores 91.0 20 L'Oreal Feel Perfecte makeup 88.3 19

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* Each rating point represents 980,000 TV homes.

Source: Nielsen Media

Research: Monitor-Plus service

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