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Santa Monica Firm Lands VH1 Account

April 09, 1998|Denise Gellene

The VH1 cable channel, a unit of Viacom, has awarded its $10-million advertising account to Santa Monica-based Rubin Postaer & Associates. The agency is known for the ads it creates for American Honda Motors Co. Also vying for the account was GSD&M, a fast-growing agency from Austin, Texas. Media planning and buying had previously been handled by TBWA Chiat/Day. VH1 did not have an agency for the creative portion of the business.

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