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Company Town | Video View

April 15, 1998

This chart tracks video sales--alternating weekly among an overall view of the market and profiles of individual segments. Sales data include mass merchandisers and retailers but not most discount outlets.

Theatrical: 76%

Children's: 13%

Television: 4%

Exercise: 4%

Sports: 1%

Other: 2%

Television-Based Video Vendors

Year-to-date share of the television-based video sales market through April 15 and current top-selling exercise videos:

Company: Disney

Market share: 20.6%

Current bestseller: Cinderella (Rodgers & Hammerstein)


Company: Fox

Market share: 15.6%

Current bestseller: Goosebumps: Night of the Living Dummy III


Company: Paramount Home Video

Market share: 10.0%

Current bestseller: Star Trek Next Generation: Relics


Company: Anchor Bay

Market share: 7.1%

Current bestseller: Fun With the Stooges


Company: Warner Home Video*

Market share: 6.6%

Current bestseller: National Geographic: Secrets of the Titanic


Company: PolyGram Home Video

Market share: 5.5%

Current bestseller: 8 Best Bits of Mr. Bean


Company: Hallmark Home Ent.

Market share: 4.8%

Current bestseller: The Odyssey


Company: Cabin Fever

Market share: 4.6%

Current bestseller: Lonesome Dove


Company: Universal Home Video

Market share: 3.8%

Current bestseller: Little Rascals


Company: Sony/Sony Wonder

Market share: 3.6%

Current bestseller: Real World You Never Saw

Market Leaders March 30-April 5

Top video vendors, in percentage of sales in all categories:

Disney: 41.5%

Warner Home Video*: 14.6%

Paramount Home Video: 6.9%

Fox: 6.7%

Universal Home Video: 6.7%

Columbia: 5.6%

* Includes MGM, HBO, Tuner, New Line and Warner Vision

Source: VideoScan

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