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Advertising & Marketing

Ad Ratings

April 16, 1998

Budweiser ran more commercials than any other advertiser in national network and cable markets during the week ended March 29:

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Brand/Product Household rating* Ads shown Budweiser beer 116.1 77 Mercedes-Benz autos 94.9 76 AT&T telephone services 86.2 70 Microsoft telecom services 85.4 60 Burger King fast food 79.1 63 Wendy's fast food 76.0 64 Goodyear Aquasteel tires 71.3 24 Mountain Dew soft drink 71.0 49 Pepsi-Cola soft drink 69.4 21 Pizza Hut restaurants 67.5 33

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*Each rating point represents 980,000 TV homes.

Source: Nielsen Media Research Monitor-Plus service

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