ATLANTA — Wendy's International Inc. renewed its soft drink agreement with Coca-Cola Co. for 10 years and said it will force franchisees serving PepsiCo Inc.'s drinks to switch once their agreements end, the hamburger chain said Monday.
Terms of the contract weren't disclosed, but Coca-Cola will provide $100 million to Wendy's national advertising campaign during the next decade. Coca-Cola, the maker of Diet Coke and Sprite sodas, had already provided soft drinks to about 4,400 of Wendy's 5,207 locations.
The contract hurts PepsiCo's efforts to build its business of selling drinks at restaurants and other locations that serve beverages from fountain machines. Pepsi filed an antitrust lawsuit against Coca-Cola in May, accusing its Atlanta-based rival of pressuring restaurants and retailers to carry only Coca-Cola products.
Dublin, Ohio-based Wendy's did not consider an offer from Pepsi, said Denny Lynch, spokesman for the fast-food company.
Pepsi spokesman Brad Shaw said, "We told them we had a great offer that will exceed anything they have on the table."