Estimated aggregate television viewership for entire event or series:
World Cup (1998): 37 billion
Winter Olympics (1998): 3.5 billion
World Series (1997): 185 million
Estimated aggregate television viewership for entire event or series:
World Cup (1998): 37 billion
Winter Olympics (1998): 3.5 billion
World Series (1997): 185 million
Super Bowl (1998): 133 million
NBA finals (1998): 128 million
Source: World Features Syndicate