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The Whole World Is Watching

THE INSIDE TRACK | Now You Know

August 26, 1998

Estimated aggregate television viewership for entire event or series:

World Cup (1998): 37 billion

Winter Olympics (1998): 3.5 billion

World Series (1997): 185 million

Super Bowl (1998): 133 million

NBA finals (1998): 128 million

Source: World Features Syndicate

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