Xoom.com Inc., a company that lures computer users to its Internet site with free services and then tries to sell them products, more than doubled in its first day of trading Wednesday. It was further evidence that investors are rushing to the shares of "e-tailers," new companies peddling goods online.
Xoom.com sold 4 million shares, a 31% stake, at $14 on Tuesday, raising $56 million and valuing the company at $183 million. On Wednesday, the shares surged $20.44 to close at $34.44 on Nasdaq.
