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Congratulations for Some Are in Order

January 01, 1998|Times Staff

A San Diego direct-mail consultant, in his annual review, praised the Lands' End catalog for its eye-catching layout and witty prose, but panned the Walt Disney Co. catalog for dry copy and mediocre photography. Jim Rosenfield singled out for criticism a shot in the Disney catalog of a blond model with vivid black roots. Winning the "greatest frequency award" was the Victoria's Secret catalog. Rosenfield said he received six of them during a two-week period.

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