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Company Town | Video View

January 14, 1998

This chart tracks video sales--alternating weekly among an overall view of the market and profiles of individual segments. Sales data include mass merchandisers and retailers but not most discount outlets.

Theatrical: 76%

Children's: 15%

Television: 3%

Exercise: 3%

Sports: 1%

Other: 2%

Theatrical Video Vendors

Year-to-date share of the theatrical video sales market through Jan. 4 and current top-selling theatrical videos:

Company: Disney

Share: 20.39%

Current bestseller: Air Bud


Company: Warner Home Video*

Share: 20.32%

Current bestseller: Batman & Robin


Company: MGM

Share: 5.86%

Current bestseller: When Harry Met Sally


Company: New Line Video

Share: 2.55%

Current bestseller: Friday


Company: Columbia

Share: 14.24%

Current bestseller: Men in Black


Company: Fox

Share: 11.71%

Current bestseller: Romeo & Juliet


Company: Paramount Home Video

Share: 11.17%

Current bestseller: Star Trek: First Contact


Company: Universal Home Video

Share: 10.90%

Current bestseller: Jurassic Park: The Lost World


Company: Anchor Bay

Share: 2.86%

Current bestseller: It's a Wonderful Life (colorized)


Company: Live Home Entertain.

Share: 2.78%

Current bestseller: Platoon

Market Leaders Dec. 29-Jan. 4

Top video vendors, in percentage of sales in all categories:

Warner Home Video*: 18.0%

Disney: 17.3%

Columbia: 10.4%

Paramount Home Video: 9.7%

Fox: 9.7%

Universal Home Video: 9.7%

* Includes MGM, HBO, Tuner, New Line and Warner Vision

Source: VideoScan

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