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Ad Ratings

January 15, 1998

Sears led the pre-holiday advertising blitz for the week of Dec. 15 to 21, running 83 commercials on prime-time television in the Los Angeles area. The big advertisers that week:

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Advertiser Household rating* Ads Shown Sears 686.6 83 Blockbuster video stores 418.9 67 Target 359.1 57 McDonald's 340.5 47 Wal-Mart 339.3 62 J.C. Penney 314.1 45 Kmart 300.6 51 Radio Shack 289.6 39 L.A. Cellular 238.8 40 Sprint 236.8 48

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* Each rating point represents 50,092 TV homes

Source: Nielsen Media Research Monitor-Plus Service

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