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Some Mitsubishi Dealers Choose Deutsch

January 15, 1998|A Times staff writer

Mitsubishi Motors Sales of America dealers have selected Deutsch, an ad agency with offices in New York and Santa Monica, to handle retail advertising in Southern California. Deutsch beat out incumbent Grey Advertising for the business. Deutsch also will handle regional advertising in Seattle, Las Vegas, New York and Portland, Ore. Mitsubishi is consolidating 40 regional ad accounts held by a number of agencies in a bid to generate a more consistent advertising message. . . . Western International Media was awarded the media buying account for Hardee's without a review. It handles media buying for Hardee's sister company, Carl's Jr.

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