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Marketer to Pay Over Ads' Health Claims

January 15, 1998|Reuters

A Maine marketing firm has agreed not to run television commercials claiming that a line of products could stop cancer and reverse baldness. Portland-based Talk America, which pulled the ads in 1996 after officials in nine states began investigations, agreed to pay $150,000 as part of the settlement but did not admit any wrongdoing. According to court documents, the ads claimed that one product would "allow a person to live an entire life without aches and pains." Talk America, a nationwide marketing group, said it relied upon claims made by executives at Natures Purebody Institute Inc., which manufactures the products.

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