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Company Town | Video View

January 20, 1998

This chart tracks video sales--alternating weekly among an overall view of the market and profiles of individual segments. Sales data include mass merchandisers and retailers but not most discount outlets.

Theatrical: 75%

Children's: 15%

Exercise: 4%

Television: 3%

Sports: 1%

Other: 2%

Children's Video Vendors

Year-to-date share of the children's video sales market through Jan. 11 and current top-selling children's videos:

Company: Disney

Market share: 20.1%

Current bestseller: Beauty & the Beast: Enchanted Christmas


Company: Universal Home Video

Market share: 15.7%

Current bestseller: Land Before Time V


Company: Warner Home Video*

Market share: 12.9%

Current bestseller: Mary-Kate & Ashley: Invited to Christmas


Company: Sony/Sony Wonder

Market share: 11.7%

Current bestseller: Sesame Street: Do the Alphabet


Company: Lyon's Group

Market share: 10.1%

Current bestseller: Barney: Good Day, Good Night


Company: Paramount Home Video

Market share: 9.5%

Current bestseller: Rugrats Bedtime Bash


Company: Live Home Entertainment

Market share: 4.9%

Current bestseller: Rudolph the Red-Nosed Reindeer


Company: Anchor Bay

Market share: 4.0%

Current bestseller: Thomas the Tank: Thomas & His Friends. . .


Company: Fox

Market share: 3.3%

Current bestseller: Anastasia Sing Along


Company: Hallmark Home Entertain.

Market share: 2.5%

Current bestseller: Annabelle's Wish

Market Leaders Dec. 1-7

Top video vendors, in percentage of sales in all categories:

Disney: 20.0%

Warner Home Video*: 18.4%

Universal Home Video: 10.3%

Columbia: 9.4%

Fox: 9.3%

Paramount Home Video: 9.1%

* Includes MGM, HBO, Tuner, New Line and Warner Vision

Source: VideoScan

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