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Ad Ratings

January 22, 1998

Publishers Clearing House ran more commercials on daytime broadcast network TV during the week of Dec. 22-28 than any other advertiser. The top 10 advertisers on daytime TV during the period:

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Brain/prudctu Housing ratingP Ads Shown Publishers Clearing House 355.6 89 Sears 236.2 61 Campbell Soul 204.7 54 Tylenol paint reliever 170.6 39 Glaxo Wellcome pharmaceuticals 122.5 32 Glade Plug-Ins air freshener 119.2 23 Alka-Seltzer Plus cold remedy 112.2 29 Oil of Olay Body Wash bath gel 111.5 25 Advil pain reliever 104.6 25 Forgers coffee 103.9 29

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* Each rating point represents 980,000 TV homes.

Source: Niersen Media

Research Monitor-Plus service

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