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Video View

January 28, 1998

This chart tracks video sales--alternating weekly among an overall view of the market and profiles of individual segments. Sales data include mass merchandisers and retailers but not most discount outlets.

Theatrical: 75%

Children's: 15%

Exercise: 4%

Television: 3%

Sports: 1%

Other: 2%

Exercise Video Vendors

Year-to-date share of the exercise video sales market through Jan. 18 and current top-selling exercise videos:

Company: PPI Entertainment

Share: 26.6%

Current best-selling video: Denise Austin: Fat-Burning Blast


Company: Warner Home Video*

Share: 16.0%

Current best-selling video: Jane Fonda's Yoga Exercise


Company: BMG Video

Share: 15.3%

Current best-selling video: Firm Basics: Fat Burning Workout


Company: Anchor Bay

Share: 10.2%

Current best-selling video: Tai Chi for Health


Company: Sony/Sony Wonder

Share: 8.4%

Current best-selling video: The Grind Hip Hop Aerobics


Company: Goodtimes Home Video

Share: 7.1%

Current best-selling video: Richard Simmons: Tone & Sweat (two-pack)


Company: PolyGram Home Video

Share: 4.4%

Current best-selling video: Reebok Versa: Dance Step


Company: Healing Arts

Share: 3.7%

Current best-selling video: Yoga Journal's Yoga for Beginners


Company: Live Home Entertainment

Share: 2.6%

Current best-selling video: Paula Abdul's Get Up and Dance


Company: United American Video

Share: 1.0%

Current best-selling video: Kathy Ireland: Total Fitness Workout

Market Leaders Jan. 12-18

Top video vendors, in percentage of sales in all categories:

Fox: 19.2%

Disney: 16.3%

Warner Home Video*: 16.0%

Columbia: 8.6%

Universal Home Video: 8.3%

Paramount Home Video: 7.3%

* Includes MGM, HBO, Tuner, New Line and Warner Vision

Source: VideoScan

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