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Advertising & Marketing

Ad Ratings

January 29, 1998

American Express Co. won the advertising derby in sports programming for the week ended Jan. 4. Its 16 ads on cable and national broadcast shows delivered 279.3 ratings points. Top advertisers in sports programming that week:

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Brand/Product Household Rating* Ads Shown American Express 279.3 16 Dodge Ram trucks 264.6 30 Bud Light beer 239.2 77 Budweiser beer 221.2 23 Subway restaurants 212.6 48 Nike athletic shoes 204.0 128 McDonald's restaurants 195.3 42 MCI Communications 191.7 123 Selsun Blue shampoo 180.4 103 Dodge Durango trucks 178.8 43

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* Each rating point represents 980,000 TV homes

Source: Nielsen Media Research Monitor-Plus service

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