Advertisement

Advertising & Marketing: Special Super Bowl Coverage

Commercial? What commercial?

January 29, 1998

The day after John Elway grabbed his first Super Bowl ring, most viewers had already fumbled the messages from many Super Bowl advertisers. Ferndale, Mich.-based SAAResearch called 402 viewers on Monday and asked them to identify firms that had advertised during the game.

*--*

Percentage of viewers able Rank Advertiser to identify advertiser 1. Budweiser 56% 2. Pepsi-Cola 42 3. Federal Express 13 4. Tabasco 11 5. Coca-Cola 8 6. Bud Lite 6 7. Doritos 6 8. Pizza Hut 5 9. American Express 5 10. Nike 4

*--*

Advertisement
Los Angeles Times Articles
|
|
|