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Advertising & Marketing

Ad Ratings

July 02, 1998

Kleenix Huggies ran 47 commercials on daytime broadcast TV during the week ended June 14, making it the biggest daytime advertiser. The top 10 daytime advertisers that week:

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Brand/Product Household rating* Ads shown Kleenex Huggies diapers 148.1 47 Kleenex Cottonelle tissue 132.7 32 Sears department stores 122.0 32 Downy Ultra fabric softener 119.6 33 Palmolive detergent 110.2 24 Johnson &Johnson Band-Aids 90.1 21 Snuggle fabric softener 90.1 21 Woolite carpert cleaner 86.8 20 Ball Park lunch meat 82.6 22 Wendy's fast food 81.1 22

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*Each rating point represents 980,000 TV homes.

Source: Nielsen Media Research, Monitor-Plus service

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