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Advertising & Marketing

Ad Ratings

July 16, 1998

McDonald's ran more commercials on Saturday morning television than any other advertiser during the week ended June 28. The top advertisers for this period:

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Brand/Product Household rating* Ads shown McDonald's fast food 38.9 28 Post Waffle Crisp cereal 31.2 23 Post Fruity Pebbles cereal 31.0 22 Walt Disney's "Mulan" 26.8 17 Kool-Aid fruit drink products 25.6 18 Popsicle frozen juice novelties 21.0 13 Pepsi-Cola soft drinks 20.3 11 Frito-Lay Cheetos snacks 16.4 11 L'Oreal kids' shampoo 14.9 9 Powerade isotonic drinks 14.5 7

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*Each rating point represents 980,000 TV homes.

Source: Nielsen Media Research, Monitor-Plus service

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