XTRA Sports 1150 has finally made it into an Arbitron ratings book. The spring book for April and May showed the station got an 0.7 share for people 12-plus and a 1.1 for men 25-54. The evening time block did the best, getting a 1.1 in 12-plus and a 2.2 in men 25-54. One reason for the strong showing at night is the subtraction of obnoxious and crude Joey Haim and the addition of rising star Ben Maller. However, Maller and partner Dave Smith went overboard Wednesday night, taking far too much credit for the strong rating. But this is talk radio, where humility doesn't exist.
It was interesting to note that Spanish-language Univision stuck with France's World Cup celebration long after its 3-0 victory over Brazil on Sunday, while ABC, which had to recoup its $25-million investment, left for a commercial break. The American way is not always the best.
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What Los Angeles Is Watching
\o7 A sampling of L.A. Nielsen ratings for July 10-11, including sports on cable networks\f7 : *--*
Over-the-air Channel Rating Share Soccer: World Cup, Netherlands vs. Croatia 34 5.0 15 Baseball: Angels at Seattle 11 4.4 13 Soccer: World Cup, Netherlands vs. Croatia 7 3.8 11 Golf: Senior Players Championship 7 1.6 5 Basketball: WNBA, Detroit at Washington 4 1.4 4 Golf: Isuzu Celebrity Championship 4 0.6 2
Cable Network Rating Share Baseball: San Diego at Dodgers FSW2 2.0 4 Baseball: Atlanta at Florida TBS 0.8 2 Auto racing: CART Cleveland qualifying ESPN2 0.4 1 Golf: LPGA Jamie Farr Classic ESPN 0.4 1 SUNDAY Over-the-air Channel Rating Share Soccer: World Cup, Brazil vs. France 7 11.1 27 Soccer: World Cup, Brazil vs. France 34 7.1 18 Baseball: Angels at Seattle 9 3.9 9 Golf: Senior Players Championship 7 3.2 8 Triathlon: Escape From Alcatraz 4 1.8 5 Auto racing: CART Cleveland Grand Prix 7 1.7 4 Golf: Isuzu Celebrity Championship 4 1.4 3 Horse racing: Hollywood Oaks 2 1.1 3 Auto racing: NASCAR Craftsman Trucks 2 1.0 2 Cable Network Rating Share Auto racing: NASCAR Jiffy Lube 300 TNN 1.2 3 Baseball: San Francisco at Colorado ESPN 1.0 2 Boxing: Zabdiel Judah vs. Otillio Villareal ESPN2 0.5 1 Golf: LPGA Jamie Farr Classic ESPN2 0.5 1 Beach volleyball: Miller Lite Seal Beach Open FSW 0.4 1 Cycling: Tour de France ESPN 0.3 1
Note: Each rating point represents 50,092 L.A. households. Cable ratings reflect the entire market, even though cable is in only 63% of L.A. households.