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Company Town | Video View

July 22, 1998

This chart tracks video sales--alternating weekly among an overall view of the market and profiles of individual segments. Sales data include mass merchandisers and retailers but not most discount outlets.

Theatrical: 77%

Children's: 13%

Television: 4%

Exercise: 3%

Sports: 1%

Other: 2%

Theatrical Video Vendors

Year-to-date share of the exercise video sales market through June 12 and current top-selling exercise videos:

Company: Disney

Share: 24.81%

Current best-selling video: Swingers


Company: Warner Home Video*

Share: 20.54%

Current best-selling video: Contact


Company: MGM

Share: 6.18%

Current best-selling video: Romy and Michelle's High School Reunion


Company: New Line / Turner Home Ent.

Share: 3.92%

Current best-selling video: Austin Powers


Company: Columbia

Share: 12.90%

Current best-selling video: Spice World


Company: Fox

Share: 12.23%

Current best-selling video: Anastasia


Company: Universal Home Video

Share: 10.23%

Current best-selling video: Mouse Hunt


Company: Paramount Home Video

Share: 9.08%

Current best-selling video: Grease (20th anniversary edition)


Company: Anchor Bay

Share: 3.00%

Current best-selling video: Halloween


Company: Artisan Entertainment

Share: 2.31%

Current best-selling video: Platoon

Market Leaders June 6-12

Top video vendors, in percentage of sales in all categories:

Warner Home Video*: 22.4%

Disney: 13.6%

Paramount Home Video: 13.2%

Columbia: 10.2%

Fox: 9.0%

Universal Home Video: 7.5%

* Includes MGM, HBO, Tuner, New Line and Warner Vision

Source: VideoScan

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