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Company Town | Video View

July 29, 1998

This chart tracks video sales--alternating weekly among an overall view of the market and profiles of individual segments. Sales data include mass merchandisers and retailers but not most discount outlets.

Theatrical: 77%

Children's: 13%

Television: 4%

Exercise: 3%

Sports: 1%

Other: 2%

Children's Video Vendors

Year-to-date share of the children's non-theatrical video sales market through July 19 and current top-selling exercise videos:

Company: Disney

Share: 19.1%

Current best-selling video: Spirit of Mickey


Company: Lyon's Group

Share: 17.7%

Current best-selling video: Veggie Tales: Where's God When I'm Scared?


Company: Sony

Share: 16.4%

Current best-selling video: Elmopalooza


Company: Paramount Home Video

Share: 13.2%

Current best-selling video: Blue's Clues: Story Time


Company: Warner Home Video*

Share: 11.3%

Current best-selling video: Dennis the Menace Strikes Again


Company: Universal Home Video

Share: 6.5%

Current best-selling video: Land Before Time V


Company: Anchor Bay

Share: 4.1%

Current best-selling video: Thomas Tank & His Friends Get Along


Company: Fox

Share: 2.8%

Current best-selling video: TMNT: Next Mutation


Company: PolyGram Home Video

Share: 1.9%

Current best-selling video: Richard's Scarry's Now I Know My 1-2-3s


Company: Artisan Entertainment

Share: 1.1%

Current best-selling video: Clifford's Fun With Letters

Market Leaders July 13-19

Top video vendors, in percentage of sales in all categories:

Warner Home Video*: 22.7%

Disney: 16.0%

Paramount Home Video: 11.7%

Columbia: 9.1%

Fox: 9.1%

Universal Home Video: 7.5%

*Includes MGM, HBO, Tuner, New Line and Warner Vision

Source: VideoScan

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