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Advertising & Marketing

Ad Ratings

July 30, 1998

Publishers Clearing House was the most-watched advertiser on daytime broadcast television for the week ended July 12, airing 82 commercials for 292.6 rating points. A look at the top daytime advertisers for that week:

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Household Ads Brand/product rating* shown Publishers Clearing House 292.6 82 Kleenex Huggies diapers 131.7 38 Burger King fast food 126.7 58 Pantene Pro-V shampoo 113.1 26 Payless shoes 104.4 21 Gerber baby foods 101.9 24 Parkay margarine 92.2 32 Kleenex Cottonelle bath tissue 88.5 21 Febreze deodorizer 83.5 19 Pampers disposable diapers 74.6 21

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* Each rating point represents 980,000 TV homes.

Source: Nielsen Media Research Monitor-Plus service

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