Genovation Inc. sees a future in measuring your feet.
This spring, the privately held Irvine company started selling electronic gizmos for sizing feet to podiatrists, chiropractors and shoe retailers across Southern California and elsewhere.
Three months ago at a shoe trade show in Germany, it launched its Foot-Fitter, a $250 electronic scale intended as a more accurate, computer-age replacement for the standard mechanical device widely used by shoe salesmen. Joseph Meshi, the company's executive vice president, said Genovation has received hundreds of orders since then and expects to start shipments within weeks.
Last week, at a podiatrists' conference in Anaheim, Genovation introduced another product--its Foot-Station, a $1,995 imaging system podiatrists can use to take measurements for custom insoles. It includes a pressure pad the customer steps on, which electronically senses a foot's dimensions, and software that can be used with Windows 95 to generate a three-dimensional image of the foot.