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Spotlight: Jakks Hooks Licensing Agreement for Fishing Toys

June 17, 1998

Malibu-based Jakks Pacific Inc. signed a licensing agreement with Bass Anglers Sportsman Society Inc., known as BASS, to design, manufacture and market worldwide a new line of fishing toys. Terms of the deal weren't disclosed. Jakks Pacific said the Bassmaster line, due in stores by spring 1999, will include toy fishing poles and accessories based on popular fishing boats, cars and trucks with trailers, as well as products from BASS tournaments and special events.

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