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Ad Ratings

June 18, 1998

McDonald's was the most-watched advertiser on Saturday morning network television on May 30. The top 10:

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Brand/Product Household rating* Ads shown McDonald's fast food 45.4 27 Burger King fast food 36.8 29 Walt Disney's "Mulan" movie 31.0 22 Fox's "Home Alone 3" video 29.8 17 Nabisco Oreo cookies 28.4 20 Pepsi-Cola soft drink 20.5 11 Wendy's fast food 18.7 9 Intl. Home Foods' Chef Boyardee 14.8 11 Kraft Foods Kool-Aid drinks 14.2 9 Post Fruity Pebbles cereal 13.5 7

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*Each rating point represents 980,000 TV homes.

Source: Nielsen Media Research, Monitor-Plus service

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